Keyword research is a crucial element of modern SEO, whether you are kick-starting an old blog or you are developing your content strategy for a new one. Good and quality keywords are one of the most efficient ways to attract consistent and quality traffic to your site.
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Keyword research is a process of finding search terms that people enter search engines with the goal of using data for a specific purpose. It provides you valuable insight, the insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy.
Best Keyword Research Tool Free
Using keywords that exactly match a person’s search is no longer the most important ranking factor in the eyes of an SEO professional. It is the intent behind that keyword and whether or not a piece of content solves for that intent, but it does not mean keyword research is an outdated process.
Keyword research tells you the topics people care about and if you use the right SEO tool, it will show you how popular those topics actually are among your audience. Researching keywords that are getting a high volume of searches per month you can identify and sort your content into topics that you want to create content on.
Best Keyword Research Tools
Here are some best keyword research tools:
SEMrush is not just a keyword tool; it is like the Swiss Army Knife of SEO because instead of producing a list of keywords SEMrush suggests 5-10 very specific keywords that your competitors are already using.
KWFinder is a tool designed by Mangools a developer known for delivering the best keyword research tools across categories. It makes it easy to find keywords with low SEO difficulty along with a whole host of other useful features.
Ahrefs Keyword Explorer
Ahrefs is one of the best keyword research tools available for content creators today; the platform provides a broad keyword report to the user and relies on clickstream data to provide unique click metrics.
It has four pricing plans, the rates for freelancers online marketers, mid-sized organizations, and bigger brands start at just $82 per month if you choose an annual payment plan.
Google Keyword Planner
Google keyword planner is a simple keyword tool option serving up a few basic features, despite the lack of functionality.
It is one of the most accurate sources of keyword data on the market. The data comes directly from Google and the results integrate well with AdSense monetization.