What is Digital Marketing? What you Need to Know

Digital Marketing can be defined as any online marketing effort or assets. Examples of digital marketing are email marketing, pay per click advertising, social media marketing and even blogging. All these I listed are great examples of digital marketing because they help introduce people to our company and convince them to buy pour products and services.

What is Digital Marketing

What is Digital Marketing?

Digital marketing, online marketing band internet marketing is all big deal these days. If you notice, internet usages have doubled in the past few decades and this has affected how goods products are purchased. It has also affected how people interact with each other also.

Below are some of the most common digital marketing assets and strategies business. People also make use of them in locating people online.

Digital Marketing Assets

Do you know that everything can be digital assets? Digital marketing simply needs to be a marketing tool that you use while you are online. Some people do not know or realize how many digital marketing they possess. Below are some few examples.

  • Pages of social media
  • Reviews
  • Online products or tools like calculators, interactive content and calculators.
  • Written contents like blog spot, eBooks, product description and testimonials
  • Pictures or images
  • Videos like video ads and product demos.
  • Website of yours
  • Branded assets like logos, icons and acronym.                               

As we all know, this list just scratches the surface. Majority of digital markets will fall into one of all these categories, but I can assure you that clever marketers are constantly coming up with new ways in which they reach with customers online, that is why the list keeps growing every day.

Digital Marketing Strategies

The list of digital marketing is being updated every day, but below are some most used strategies by businesses.

Pay-Per-Click Advertising

The pay per click advertising covers any types of digital marketing that you can ever think of. It covers digital marketing where you pay for every second user who clicks for an ad. For instance, Google ad words is form PPC advertising and it is called “paid search advertising” and we will also be looking to that also. Another example is PPC advertising and it is called “paid social media advertising” we also be looking into that as well.

Paid Search Advertising

Google, bling and the rest will allow you to run text ads on their search engine pages. This method is one of the best ways to reach customers who are searching for products or services like yours.

The rest on the list are

  • Search Engine Optimization (SEO)
  • Paid Social Media Advertising
  • Social Media Marketing
  • Conversion Rate Optimization (CRO)
  • Content Marketing
  • Native Advertising
  • Email Marketing
  • Affiliate Marketing

Does Digital Marketing Work

Many people have been asking the question if digital marketing works and I think they are supposed to know the answer to that. Digital marketing is a great option for business. Digital marketing can be used in growing all kinds of businesses. You can grow shops from local to international and that is the beauty of digital marketing. If you are able to figure it out, you can use digital market in targeting anybody online.

How Do I Get Started?

Asking yourself on how to get started is a very good question. Getting started with digital marketing is an easy thing, but most people still find it hard. Some online advertising platform makes it easy for you to sign up and create your first campaign. Below are some few keywords that will be helping you if you are a beginner for several different digital marketing strategies.

  • Paid search advertising
  • Search engine optimization.
  • Paid social media advertising.
  • Social media marketing.
  • Conversion rate optimization.
  • Content marketing.
  • Email marketing

If you are able to do more research on the keywords I listed above, it will help you better on getting started with digital marketing.

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