Why Did HBO Change to Max

Given HBO’s reputation, one might think that Warner Bros. Discovery would want to continue using the brand of the premium channel alongside its new streaming service. However, as shown below, the media corporation had a reasonĀ for changing HBO Max into a platform with the name Max.

Why Did HBO Change to Max

Why Did HBO Change to Max

For as long as Warner Bros., Max has been in development. Discovery has operated as an enterprise. Additional time even. One streaming platform including content from both HBO Max and Discovery+ was being planned in March 2022, weeks before WarnerMedia took off from AT&T to merge with Discovery, according to execs, as reported by Variety at the time.

HBO Warner Bros. Discovery’s president of streaming has changed HBOMax’s name to Max to highlight the company’s range of programming. A service that additionally provides something for everyone in the household, but something fantastic for everyone in the household, is finally available for consumers with Max.

The redesign serves the purpose of “keeping and maintaining HBO as the most known pioneer brand in entertainment.

What Will be Available

According to Max’s landing page, the new platform offers the same low pricing while bringing all the recognizable programming you love about HBO Max in addition to an even richer collection of genres you will want to watch including true crime, reality, culinary, comedy, and more.

Max will specifically include all of HBO Max’s content, including Max Originals, alongside shows and films from HBO, Warner Bros., the DC Universe, Cartoon Network, Looney Tunes, Adult Swim, and the Turner Library.

It will additionally feature popular shows from the Discovery family, such as shows from Discovery Channel, TLC, HGTV, Food Network, ID, and Magnolia Network.

Will I Get Max if I Have HBO?

All HBO Max subscribers, according to Max, will have access to the new platform. After Tuesday’s switchover, if you already have HBO Max installed on your device, the app will either update to Max or it will prompt you to download the new app.

You might still be able to view Max for no additional charge if you subscribe to HBO through your cable or satellite TV provider. AT&T, Cox, Cricket, DIRECTV, Dish, Hulu, Optimum, Prime Video Channels, Spectrum, Verizon, Xfinity, and YouTube TV will be among the providers through whom the streaming platform will be accessible.

Will the Price be the Same

The two subscription packages that HBO Max now offers remain intact. One option is an ad-supported package that costs $9.99 per month or $99.99 per year and permits streaming in high-definition on up to two devices simultaneously.

The second option is an ad-free subscription that costs $15.99 a month or $149.99 per year and offers users up to 30 offline downloads alongside the same kind of streaming.

For $19.99 per month or $199.99 annually, Max will additionally provide an Ultimate Ad-Free plan that enables simultaneous 4K streaming on a maximum of four gadgets and offers users up to 100 offline downloads.

According to Variety, current HBO Max users’ profiles, settings, viewing histories, “Continue Watching,” and “My List” options will also transfer over to Max. They will also be able to access their current plan’s features for at least six months after the switchover.


When Was Max Released?

On May 23, Max was launched to replace HBO Max in the US and a few more HBO Max. You can continue viewing HBO Max as usual in the meantime.

Will I Have HBO Content on Max?

Max will house HBO’s streaming content and contain all of the content found on HBO Max. This implies that you won’t have to miss any of a series in progress or the final third of a popular movie.

How Do I Watch HBO?

It’s as simple as opening an app to watch HBO content on Max. Just recline on the couch and raise Max. From there, you may look up specific HBO shows you’ve been wanting to watch or just browse other possibilities. You can add anything you see to your watch list that you wish to keep for later.

There is still the option to watch HBO live on television if that’s what you are used to. There is no change happening.

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