Payback is a company with real success in Germany, Poland, Italy, Mexico, and India. This is a fidelity program and also a multi-channel marketing platform with a well-set-up platform. Furthermore, it is a productive communication channel. This platform enables users to collect points with hundreds of applicable companies offline, online and utilize it with just a single card.
In Germany, 30 million generic customers are using the program and taking advantage of its benefits. 8 out of 10 Germans know it as the brand Payback. Furthermore, in 2016, 33 billion coupons were distributed, making this platform Germany’s leading coupon platform. It is one of the biggest multi-channel marketing platforms. It also has a massive overall communication channel and combines them with personalization.
Payback – Brief History
Bernhard Brugger joined the company in the year 2000 before the launch of Payback. Since then he has been useful in the development and success of the project from the start. His role as the CEO of Payback Germany made way for his engagement to the position of CEO of Payback Europe and Loyalty Partner in 2013.
Dominick drives forward the advancement of PAYBACK by focusing on digitization, multi-channel marketing, and global communication. Markus Knorr is responsible for finances, controlling, legal matters, and purchasing at Loyalty Partner.
He finishes studying economics at the University of Stuttgart Hohenheim. Then shootout his professional career in 2001. This was in the Controlling and Accounting department at debitel AG in Stuttgart. His last position was Head of International Controlling. After three and a half years of his working experience, he took charge at the Loyalty Partner as well.
Due to his role in the company, Conrad Pozsgai is also leading the Analytics and Business Intelligence teams, being the interface between product data and IT. His division points to testing data-driven initiatives of Big Data and real-time. This is both on a national and international level grade.
Pozsgai started his career at Payback as an Online Account Manager. Before taking over as Head of Product Development. Also, he was responsible for the Operations IT, and Analytics departments. He became the managing director in charge of establishing the platform in Poland. This is because of his activities for the company in Germany.
There are some benefits users do derive from using the platform and its service like the Payback point. Most of these benefits are listed below.
- PAYBACK is Germany’s number one marketing and couponing platform. Also, it is its largest as well.
- There is a wide range of retail and online partners on the service.
- A high level of public awareness is even on the internet.
- It has a high level of effective marketing concepts for its partners at all times.
These are some of the benefits of this platform.
Personal Data – Payback Multichannel Marketing
This is some of the data processing or the system by which the company handles personal data to achieve an excellent service.
Complying with data protection requirements
TÜV guarantees its personal data protection system. The company also handles the data it collects from any loyalty participants program in a responsible manner. And in accordance with the provisions of the German Data Protection Act (Bundesdatenschutzgesetz or “BLDG”)
No address trading
In other words, it does not sell or trade customer addresses or customer data. Only the company can access all the personal data or the company that issued the card.
High IT security
The company uses varieties of measures to make sure that its customer data is safe. This is done with a security architecture. Having several firewalls and a clear structure of rights defining. It can access any data, and clearly defined interfaces to partner companies. Data that is transferred electronically is encrypted through the internationally recognized SSL security standard.
How to Access Payback Login
For users to access their Payback account in other to use all the available services they need to follow these simple payback login steps.
- Enter the website URL www.payback.group.
- Input your 16 digit payback number.
- Then link your mobile.
- Fill in your four-digit pin.
- Click on the login caption below.
Basically, millions of people in Germany using this platform collects points on a daily basis. Also, they enjoy the benefits of the loyalty program in their everyday lives. They rightly expect their data to be private and standard.
More so, data protection is of main importance to market leaders. The company gives its customers full details about the program. Also, this process is on data protection during form registration. on the website and on flyers available in their partner company stores.
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